About The Project
As a recognizable makeup and beauty brand, Thrive Causemetics offers vegan, cruelty-free beauty products that empower women. The owner, Karissa Bodnar, controls every part of the creation process to ensure their clean philosophy is present during every step. The business also commits to donating proceeds to organizations that also help women. For a brand that is already strongly established, I created a new campaign focusing on a new false eyelash product to be used as a splash banner on their website. The project used both Adobe Illustrator and Photoshop.
Design Process
Thrive Causemetics presents a clean and fresh look using teal, white, and dark grays (black) as its primary color palette across nearly all of its digital channels. It’s easily recognizable from the colors alone, but the brand also uses simple sans serif fonts to promote its youthful and modern aesthetic.
The first web advertisement highlighted the "vegan silk" characteristic of Thrive's false lashes and encouraged the consumer to find out more by clicking. The second advertisement highlighted the "BOGO" sale and also asked the consumer to find out more. These two marketing versions used Thrive's existing media and were planned to rotate on the main page carousel.
