About The Project
Devilette Seltzer is a wine-based seltzer dedicated to removing artificial sweeteners and using simple ingredients for a delicious hard seltzer experience. By offering zero sugar and zero carbs, wine "with a little bubbly" is devilishly guilt-free. This project focused on creating a new alcoholic beverage brand and product in the modern market. All designs were created in Adobe Illustrator.
Design Process
The primary challenge was to stand out from the competition. The target consumers were similar to most hard seltzer audiences: trendy young women who enjoy casually drinking with various win flavors. They are also aware of what they are drinking, including the ingredients in their beverage. Nearly all competitive hard seltzers in the market used design concepts aligning with "airy" and "fresh" colors and images with light backgrounds while focusing on the taste and ingredients.
With Devilette, this proposal used the opposite with high contrast colors, dark backgrounds, and the playful slogan. Initial designs were created for standard 12oz cans and can be expanded to a 24oz line.
